Swiftchat

The Chinese consumer is key to the future growth of global brands

• Chinese global spending sits at $500 Billion+ / annum, with 30%+ Year on Year growth across Australia, Asia, USA, UK, Europe. According to Tourism Australia, 1.5m Chinese visitors (students, tourists and business people) spent over $10.5bn in 2017 (up 45%), expected to grow to $14bn by 2020.

They are Demanding

• By 2020, China is expected to be the No. 1 global contributor to outbound travel, with 200 million tourists going overseas

They are Leap-frogging

• Chinese consumers are the No. 1 global contributor of online sales, jumping from 20% of global ecommerce share in 2016 to 50% in 2019
• WeChat is key to reaching these audiences accounting for 70%+ of daily usage

• The internet works differently in China. Consumers don’t have access to the World Wide Web in the same way that western consumers do - socializing and transacting on the internet via apps, not web browsers
• WeChat has emerged as a “super app” and leading social platform. 900M Daily Active Users. 1B Monthly Active Users. 38B Daily messages sent. 205M Daily Video and Voice calls.
• WeChat is owned by Tencent, the world’s fifth largest internet company
• In Australia it’s the way to get found by inbound and visiting Chinese consumers with over 2 million Monthly Active Users
• WeChat provides a closed ecosystem where more than a billion users socialize and transact with friends, family, colleagues and businesses each day
• The result is very strong social sales and network effects

WeChat is ideal for SME’s, local and global brands, enterprise, government, education, entertainment, retail, healthcare, automotive, tourism & events, hospitality, hotels, wineries, property. Brands include Vodafone, Myer, Lancome, Icebreaker, SunRice, Melbourne University, David Jones, DHL, Blackmores, Suisse, Air New Zealand and over 20M more.

• 20M+ WeChat Official Accounts. 800M Monthly Active Users of Official Accounts (14% YOY growth)
• The first step is to secure your brand on WeChat is through registration.
• WeChat Brand Account’s (Official Accounts) are the WeChat equivalent of a Facebook business page and allows WeChat users to discover, engage, and receive updates.
• Our fast, simple and easy registration form is here: app.swiftchat.com.au and only takes a few minutes. We take care of the rest.
• You’ll appoint someone as an administrator, and you can have up to 4 operators who you can add or remove as required.
• You'll be able to login to your WeChat account and manage it yourselves or Swiftchat can help with set up, management and building its following to drive results. We offer a full-service solution.